BOSE RETAIL
Bose Noise-masking Sleepbuds
Bose introduced a brand new product in the Health category—earbuds that help you sleep through noise. And it was important to tell consumers that these new Sleepbuds used soothing noise-masking sounds to cover irritating noises. So we created a series of videos, social, digital and outdoor in a fully-integrated global campaign.
Here are a few examples:
Bose Noise-masking Sleepbuds testimonials
As part of our campaign, we created testimonial videos to help showcase the true impact the product had on peoples’ lives.
Here is one of the teaser videos we created that lead to long-form videos on the Bose site:
Bose SoundTouch
The SoundTouch speaker provides the same level of audio quality as if you were attending a live concert. We put together a global team by hiring a photographer from New York, a director from Sweden, an actress from Germany, the band One Republic from Colorado and we all traveled to Iceland to create a fully-integrated global campaign, with the tv commercial featured below.
Bose Noise Cancelling Headphones
These headphones get rid of noise. Gone.
